link:://:.fastcompany.com/magazine/77/walmart.html (link:://:.fastcompany.com/magazine/77/walmart.html)
QuoteA gallon-sized jar of whole pickles is something to behold. The jar is the size of a small aquarium. The fat green pickles, floating in swampy juice, look reptilian, their shapes exaggerated by the glass. It weighs 12 pounds, too big to carry with one hand. The gallon jar of pickles is a display of abundance and excess; it is entrancing, and also vaguely unsettling. This is the product that Wal-Mart fell in love with: Vlasic's gallon jar of pickles.
Wal-Mart priced it at $2.97--a year's supply of pickles for less than $3! "They were using it as a 'statement' item," says Pat Hunn, who calls himself the "mad scientist" of Vlasic's gallon jar. "Wal-Mart was putting it before consumers, saying, This represents what Wal-Mart's about. You can buy a stinkin' gallon of pickles for $2.97. And it's the nation's number-one brand."
Gosh...
No wonder they are so fat.
Feed the world with Pickles.
On the one hand it is great that they have cheap prices.
On the other hand. The other retailers don't stand a chance.
All depends where they are located.
If people need something.
They will find a place to get it.
Online is great.
But not everyone has a laptop or pc.
Pickles...